Turns out there's something even cooler than Wendy's supreme appealing spokesperson Morgan Smith Goodwin (above).
Word is out that the fast fooder has opened up an innovation lab focused on fast-tracking consumer-facing tech and experiences, with an emphasis on all things mobile.
Never mind that it's called 90-Degree Labs - 160 degrees is the minimum safe cooking for ground beef - it sounds like a smart initiative.
Read more here (via Digiday)
NEW: JOIN OUR LINKEDIN GROUP
Like us on Facebook
Follow us on Twitter
Listen in on iTunes