I'm digging this social media initiative from Coca-Cola in which the brand's popular polar bears will react to the show - even the ads - in real time via social media.
According to news reports, two Wieden + Kennedy creatives will control the bears' (repertoire of pre-programmed) actions, and adlib cheers in real time. Hey, just another manifestation of the on-demand brand.
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
A lot of people love Doritos' annual "Crash The Super Bowl" fan-created TV commercial contest.
Two winners of last year's fell in love with each other, instead. And they're back with one of this year's five finalists.
As ABC News is reporting, Tyler Dixon - the finalist who made licking your buddy's fingers acceptable when there's Doritos dust involved - and Heather Kasprzak, whose birthday wishes included a dancing Doritos-loving robot - met at last year's Super Bowl and fell in love.
And they've already got a baby: 'Dog Park,' one of five finalists of this year's contest.
If they win, they'll split a cool $1 million (wedding ring, anyone?) and the chance to work with SNL's Andy Samberg and his production company Lonely Planet (click here for the back story).
What's your take? Does 'Dog' beat 'Fingers' or 'Birthday?'
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Net-A-Porter's AR window shop concept came out back in September, but as Ad Age and others are reporting today, a new effort to launch the brand's Karl by Karl Lagerfield collection includes a new app that users can download before trekking to pop-up storefronts in Paris, New York, London, Munich and Sydney to view the collection via their iPads and iPhones.
Here's the deal: Scan a product image for the chance to win the product - or buy them - and maybe even receive free goodies at the store.
I have to admit that part of the concept is a little lost on me here.
On the one hand, as Adverblog points out, this demonstrates the power of merging online and physical retailing. I mean, I'm not a fashionista (as anyone who knows me will tell you), so the excitement this has clearly elicited with these women is a little lost on me.
What is exciting is that it clearly does have this impact on what appears to be a particularly avid customer base straight out of central casting.
Because let's face it: This all seems like a lot of trouble. Why shop at an online retailer if that same retailer is having you download an app and go track down a pop-up store on a busy city street for stuff you should be able to buy (or win) directly from the website?
And yet it's working - so hats off (AR or otherwise) to Net-a-Porter for an innovative initiative.
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Well that's the word from iO9, anyway. I don't know how they fit into the Bane-and-Catwoman-centered storyline, but they are cool - and indicative of the user-generated content fever the summer 2012 superhero flick will no doubt inspire.
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Jackson Family Wines is leveraging an appearance on CBS-TV's "Undercover Boss" to build buzz for the Kendall-Jackson brand through digital channels.
The other day, I spoke with Josh Camire, director of digital communications for the company, about the effort - which taped on the heels of founder Jess Jackson's death last summer - and how Camire is using social media, mobile and other channels to connect with consumers like never before.
Along the way we discuss some of the special challenges of promoting wine brands in the digital age.
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Move over, Miso - there's a new social TV app in town.
In an exclusive Q&A interview with Circ.us co-founders John Swords & Adam Broitman, we hear about their new venture - an iPad app called 'TV Dinner' that will be food for thought for anyone considering the rapidly evolving world of social TV.
Along the way, we'll discuss how a social television platform like TV Dinner compares and contrasts to two notable initiatives that will hit the zeitgeist come February 5.
Namely, the 1/3 of all of this year's Super Bowl television spots that will use Shazam to enable viewers to respond to commercials during the show, and a social TV app from Chevy that is sure to make a big splash during the game.
Q&A: The New 'TV Dinner' iPad App & The Secret to Social TV
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
(SPONSORED) If you’re already versed in the fundamentals of mobile marketing, iLoop Mobile recommends the Mobile Marketing Resource Center. The MMRC is part of iLoop Mobile''s ongoing commitment to advance industry education with an open forum resource on everything mobile marketing. It brings iLoop Mobile's experience, expertise and market intelligence to a centralized online destination, available to anyone looking for the most current data, strategies and thought leadership in mobile marketing.
There are few things more entertaining (and, often, disturbing) than watching folks dance on the Xbox Kinect system on games like Dance Central.
For those tapping their toes until Dance Central 2, there's a new app from AKQA called Dance*Cam, which lets you create your own music videos on the fly.
In fact, if your video looks especially fly, you can upload it to Facebook and challenge a friend, where two videos are mashed into one so others can vote on who busts a move best.
In my book THE ON-DEMAND BRAND, I look at how AKQA creates such amazing mobile apps for clients like Microsoft, Nike, Visa, Coca-Cola and many more. You can hear to excerpts from an interview with AKQA CEO Tom Bedecarre for the book (Part 1, Part 2,Part 3, Concl), where he talks about the agency's philosphy and approach to creating compelling brand experiences through digital channels.
What's your take? The perfect way to promote Dance Central 2?
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
A YouTube demo video from Studio Output that presages very cool things to come for live entertainment and even in-store shopping experiences - among many, many other things.
How might you put this kind of thing to work for your brand?
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
And now this: A contraption created by Uniform, a British marketing communications company, which releases a gumball whenever they get a new follower on Twitter. Apparently the gumball's journey ends in the agency's studio, where creatives get first right of refusal.
What's really nice is that the new follower gets an @reply showing them a video of the machine in action. As Adweek points out, it would have really cool to show that follower's unique gumball.
But give it time.
Any agency that'd go to this much trouble just to celebrate new Twitter followers - 1,423 at this count - surely has that (or something even cooler) in the works.
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
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