Land Rover, Land Rover, send some coolness right over.
This augmented reality initiative enabled the auto brand to start building buzz early for the launch of its new Discovery Sport.
The pros: Very cool.Using the Durovis Dive Headset, the solution enables users to take a virtual tour of Discovery with a full-size, 3D visual experience.
The cons: You have to go into a dealer to experience it. Just think what an ad campaign using this kind of technology could be like to actually draw people into the dealer.
Still, it's surely enough to get the most enthusiastic of potential customers to Rover on over to check it out now.
Read more here.
NEW: JOIN OUR LINKEDIN GROUP
Like us on Facebook
Follow us on Twitter
Listen in on iTunes