Top Digital Marketing Trends of Summer 2016 (Pt 2): Video, Influencers & Crowdsourced Content

Video_2_illusVideo continues its victory lap in part two of our look at the top digital marketing trends of Summer 2016 on the Jim Blasingame show.

Here, Jim and I talk about how video plays a central role in a number of this summer's big trends, including the acceleration of influencer marketing and crowdsourced content.

The fact is, even with handy new video production tools, it still takes time and effort to create compelling content. So why not get your most avid fans and influencers to do it for you? Here's how a few leading brands are doing it well.

 

CLICK HERE TO LISTEN: Top Digital Marketing Trends of Summer 2016 (Pt 2) >>

 Approx: 5-min, 16-sec

ALSO:

CLICK HERE TO LISTEN: Top Digital Marketing Trends of Summer 2016 (Pt 1) >>

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Top Digital Marketing Trends of Summer 2016 (Pt 1): Video Reins Victorious

Video_1Forget the Olympics.

In the world of digital marketing, video won more than its share of gold and glory this summer—as did brands that used it well.

In this special end-of-the-season wrap up on the Jim Blasingame Show, we take a look at some of the biggest trends in digital marketing for Summer 2016.

Online video factors in a number of them. Indeed, whether it was down, dirty and (increasingly) live, or a full-blow production, video continued its conquest of the web. Here's why.

CLICK HERE TO LISTEN: Top Digital Marketing Trends of Summer 2016 (Pt 1) >>

Approx 3-min 30-sec

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The IoT at Retail: A Look at the Store of the Future (Video)

A look at some of the ways retailers are using the IoT to supercharge the in-store experience. You can read a lot more about this topic in my books BRANDING UNBOUND and THE ON-DEMAND BRAND. Just saying.

Get the inside scoop, here.

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'The Simpsons' Spoofs Trump (Plus 10 Times The Show Predicted The Future) (Video)

 

Homer & company have a little fun at the expense of Trump's little hands. Politics has never been so funny (or terrifying). But the show has a long history of predicting the future. Check this out:

 

Let's just hope they were wrong about that whole Trump-gets-elected part, though.

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'Let's Be Evil' Trailer: Tech Gone Bad? (Video)

 

Another day, another dystopian vision for a future, this time from the POV of "Glassholes."

Get the inside scoop, here.

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Pokémon Go—to Switzerland: Funny Promo for Town of Basel Features AR (Minus the 'A')

 

Still loving this hilarious video promoting the town of Basel, which capitalizes on the Pokémon Go craze with a fun stunt. Hey, the game's supposed to get you outside, right? Why not make a vacation out of it. I want to shoot a prank like this just for fun.

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Star Trek Beyond: Wrap-Around, Multi-Screen Edition (Video)

 

If you were excited about 'Star Trek Beyond,' before, you're going to got into hyper drive over this new trailer for the wrap-around, multi-screen edition.

This new format is called "Barco Escape," and it could soon join 3D & IMAX at a multiplex near you.

We know we're ready to go beyond just one screen. You ready to hop aboard, too?

Read more here.

 

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3D Immersive Projection Mapping Art Installation #MetMIRAGE (Video)

 

We're digging #MetMIRAGE, a 360-degree immersive 3D projection mapping experience at Metropolis at Metrotown in Vancouver. It's the latest work from Adrian Scott and the team at Go2 Productions, which we've used for a couple of award-winning 3D projection experiences.

Scott tells me his team developed an entirely new system for MetMIRAGE that automates much of the installation, and allows for live monitoring just in case there's a need to troubleshoot anything. A camera also captures images of people at certain points in the experience, and an iPad at the end enables them to upload the photo to their social platforms.

Check it out if you happen to be in Vancouver before the end of August. In the meantime, get the inside scoop on the LoopNet, Seagate and other cool 3D projection experiences below:

Southwest Airlines Launch & Genie Telehandler Launch

Highlights Reel from Go2 Productions

LoopNet Launch

Seagate Brand Relaunch at CES

How could your brand be using 3D projection mapping?

 

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Pretty Fly for a Telco: Drones & Jet Packs Soar at This Vonage Biz Tech Takeover (Video)

 

It's all part of Vonage's "It's About Time" ad campaign, and it involves taking over a business park in Atlanta to help drive home how the telco bridges the gap between some of today's most amazing technological advancements and workplace tech, which is lagging behind.

How is the brand doing this? By providing "modern, adaptive and intuitive communications solutions" that help businesses work better.

You can judge the effectiveness of the stunt for yourself. We just think some of the tech shown here is cool. 

Watch a behind-the-scenes video on the takeover here.