Mountain Dew Puts 'DEWmocracy' In Action

Call it "user-generated" soda pop.

Stealing a page from Haagen-Daz's popular create-a-flavor campaign, Mountain Dew recently launched an initiative that enabled fans to create their own new Mountain Dew flavors in the virtual world.

This month, the company is bringing three of those flavors to the real world. And fans will be able to vote for which one becomes the "New Mountain Dew."

At DEWmocracy.com, users will be able to promote their favorite of the flavors - which include Mountain Dew Supernova, Mountain Dew Voltage, and  Mountain Dew Revolution - online, using specially-branded tools, which look to include widgets, viral videos, virtual world promotions, email templates, IM badges  and more.

Never mind that the flavors sound like titles to new Matrix movies. Some of the flavors sound  intriguing - and insightful (ginseng must be huge on the Internet):

Supernova: "Strawberry Melon Lime with a Ginseng tremor"
Voltage: "Charged Raspberry Citrus with Ginseng"
Revolution: Dew Infused with Wild Berry Fruit Flavor and Ginseng"

Anyway, we'll keep you posted as the nation votes on a new Dew.

Check it all out yourself, here. 

Quick Links:

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Rick Mathieson.com

Comments

[Julia]

I really want Supernova to give Voltage a run for it's money in these last few days of the campaign. Vote for Supernova, because we live in a free world of fizzy drinks. :P

http://dewmocracy.com