Pretty cool. Hold your bag of Doritos Late Night Tacos or what not to your webcam and onscreen, the bag explodes and out comes Blink 182, floating before your eyes. My understanding is that the band will even do an encore based on how loud you and those around your computer get.
Goodby does it again.
My upcoming book THE ON-DEMAND BRAND looks how Goodby's using augmented reality for brands like Doritos and GE, and how brands like Coca-Cola, Fanta and even Ford are turning to this amazing (if a little glitchy) technology is engaging consumers like nothing before it. And I talk to Derek Robson, managing partner of Goodby, Silverstein and Partners about how Goodby transformed itself from a shop best known for eye-popping TV commercials to a kick-ass digital marketing machine.
Click on the link below for a sneak peak (be sure to sign up for free previews and updates while you're there.
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BRANDING UNBOUND WAS JUST THE BEGINNING:
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Quick Links:
BRANDING UNBOUND The Blog
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com
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