With apologies to one cable television operator, an online start up hopes we'll all find it simply Quantcastic.
Quantcast, the website traffic monitor and ad broker, is launching a new online targeting service designed to help media buyers take advantage of the company's site traffic analysis to run better, more compelling advertising.
According to the Wall Street Journal, the Quantcast Media Program allows advertisers to create a detailed profile of the types of people they want to reach, and then finds sites that are attracting those types of people. It takes a cut of the revenue from the resulting ads sold by the Web sites.
As the Journal points out, the model is different than the likes of say, Yahoo, which can offer up targeted ads based on data from its own network. Quantcast, by contrast, is network independent.
NBC Universal is a prominent early adopter, and others are sure to follow what is a logical extension of some of the things Quantcast CEO Konrad Feldman revealed to me in a recent interview.
Time will tell if the service takes off, and if advertisers beyond NBC are seeing Quantcastic results from the effort.
Read more here.
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