Produced by Doritos' own branded entertainment outfit, Snack Strong Productions, this new installment enables you to use your webcam and microphone to amp up the chills considerably.
"Hotel 626" delivered some great moments - including secretly snapping photos of you to show you as a victim on a monster's wall of victims and even calling you up on the phone to really freak you out. (I talk to Derek Robson, managing partner of Goodby, Silverstein & Partners, about that promotion and its role it played as Goodby was ratcheting up its digital capabilities, in my new book THE ON-DEMAND BRAND (Spring 2010, AMACOM/McGraw-Hill). I haven't had a chance to try out this new experience, but I'm hoping it takes it all to a whole new level.
I noticed there's a new symbol - perhaps an augmented reality symbol like Doritos' recent Blink 182/Big Boi promotion - on new bags of chips. Don't know yet if there's an AR component - the site's only available from 6 PM to 6 AM in your time zone. But you can be sure I'll be turning off the lights and figuring out that one tonight.
Try it yourself (between 6 and 6, of course), here.
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