How did Chik-fil-A go from 20,000 fans on its Facebook page to 1 million in just over a year and become an online sensation in the process?
Chock it up to a couple of bovine wonders.
As Clickz is reporting, the restaurant chain has launched a new site called EatMorChikin.com, which capitalizes on the popularity of its chicken-as-food promoting cows and features a "cow hideout," video games and clips. It comes on the heels of a successful effort to work with consumers who created their own Facebook page - and became a venue for the chain to run promotions like "Cow Appreciation Day," in which consumers who came to a restaurant dressed as a cow would receive a free sandwich.
Is this another Bud frogs (or even California Raisins) in the making?
Nobody'd have a beef with that.
Read more, here.
BRANDING UNBOUND WAS JUST THE BEGINNING:
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