Get it? Holiday Cheer. As in Gap-clad twentysomething's shouting cheers at your friends to wish them Happy Whateveryouwannakah.
You're going to want to hurt someone when you see this - and your friends are going to want to hurt you for sending it to them. But then again, what are the holidays for?
Cheers include "You Office Party Hardied;" "Mo' Mistletoe;" "Vegetarian RSVP;" "The Present of My Presence;" "Still Got That Receipt" and more.
The personalization features make it work quite well - with the cheer team calling your friend by name via email, Facebook or Twitter. A decidedly cynicism-free new effort from Crispin, Porter + Bogusky.
And a nice integrated campaign that pays off new television ads for the clothing chain - and a YouTube-based cheer contest from local Gap stores, too.
Start spreading the, um, cheer, here.
-----------------------------------------------------------------------BRANDING UNBOUND WAS JUST THE BEGINNING:
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