Inside ‘HBO Imagine’: My Interview with Alison Moore, VP/Brand Strategy & Digital Platforms for HBO (Part 2)

In part two of my interview with Alison Moore, lessons learned from HBO’s ground breaking “Voyeur Project," and how they were applied to "HBO Imagine."

How initiatives like this are boosting subscribers and reducing churn despite the recession.

 Some behind-the-scenes insights about what it was like working with BBDO, Barbarian Group and director Noam Murro.

And her thoughts on whether another Cannes sweep is on the way.

Part Two: “Imagine” The Possibilities: The Secret to HBO’s Success

Also:

To hear Part One: “Imagine” That: HBO’s New Take on Making The Physical/Virtual World Connection, click here

 

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BRANDING UNBOUND WAS JUST THE BEGINNING:

>>> CLICK HERE FOR A FIRST LOOK <<<

Comments

[Vince Lin]

Remind me a lot of Dana Gordon from Entourage, another HBO show