The bonus points: While there's a great passive experience here, Great Works has also tagged all the footage with specific keywords that are searchable for even more in-depth interactions with the content.
I wish more movies came like this.
The effort is tied to Absolut's Rock Edition Bottle - which is a little more 80's band, what with the leather and studs - but true enough to classic rock that nobody's going to kick it out of the band.
And there are enough props given to the brand in the actual film to make this a worthwhile branded entertainment initiative.
Thanks to Great Works for the head's up.
BRANDING UNBOUND WAS JUST THE BEGINNING:




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