GEN WOW Radio: My Interview with Sangita Verma, CEO of TAG Networks
Amazon Now Offers Alerts for My New Book, 'The On-Demand Brand'

My Exclusive Interview with ADWEEK's 'Creative Director of the Decade'

The on-demand brand cover You'll want to check out my exclusive interview with Alex Bogusky, ADWEEK's Creative Director of the Decade, in my new book, THE ON-DEMAND BRAND (AMACOM, April, 2010), which hits stores in April. Bogusky talks about his creative approach doing "whatever it takes" to make his clients famous in the digital age.

You'll also go behind the scenes with Derek Robson, managing partner of Goodby, Silverstein & Partners, ADWEEK's Agency of the Decade, as he talks about Goodby's efforts to reinvent itself for the on-demand era.

And you'll get the inside scoop on ADWEEK readers Super Bowl Spot of the Decade, "Free Doritos," from the guys who created it - and a whole lot more.

Okay, that's enough shameless self promotion for today.

Check out the book, here.

And check out ADWEEK's Best of the Decade report, here.






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