Snickers Satisfies USA Today Ad Meter Voters; Homophobia Out, Ageism In

Last year, Snickers faced scorn for an ad deemed as homophobic. This year, ageism helped them score top spot in the 22nd Annual Super Bowl Ad Meter contest.

The pitch: You're like a weak old person until you eat candy. Okay, so maybe it's not that ageist - the spot is fun and Betty White and Abe Vigoda are a hoot. But you know at some point Mars, Inc. had to have been wondering if this was the right follow-up to last-year's issue-tinged Super Bowl spot. All that aside, given the candy bar's young, male "super fan" demographic, this looks like a touchdown. 

Read more, here.

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