In Facebook's own vernacular, "it's complicated."
Turns out, Facebook is phasing out "Become a Fan" and replacing it with a "Like" button.
Is this a good thing? Probably in terms of quantity - in all likelihood, people will be more likely to say the "like" something than they are to commit to stating they're "fans."
But that does present some problems. Already, you can buy fans by placing ads on popular games like FarmVille, devaluing fans along the way. As quantity increases, will quality of engagement and commitment suffer?
Time will tell if "Like" means for consumer "Face" time, or less.
Read more, here.
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