Video: Volkswagen Reveals 'Fun Theory' Winning Entry, 'Speed Camera Lottery'

Gotta love this: A VW contest in Sweden was designed to enable consumers to submit ideas for keeping drivers happy.

The winning entry in the "Fun Theory" contest: "Speed Camera Lottery," which takes the idea of tickets and fines for speeding, and reverses it by rewarding drivers for good behavior with entry into a lottery.

Paid for by speeding fines, natch.

Read more, here.

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