“There are a lot of advertising people who want to hang onto
the past, want to hang onto 30-second television commercials and full-color
magazine ads, and I think it’s very hard to catch up...It’s
hard to get used to the idea that you [need to] have software engineers and
technology people as part of the creative team if you want to connect with what
people are doing from their PCs or their TVs or their mobile phones.”
- Tom Bedecarré, CEO of AKQA, from THE ON-DEMAND BRAND, which hits stores April 28. Learn more (and pre-order), here.
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THE ON-DEMAND BRAND LAUNCHES APRIL 28 - PRE-ORDER YOUR COPY NOW:
"... EXCELLENT ..."
“Through persuasive arguments and Q&A’s with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas.” – Publishers Weekly
>>> IN STORES APRIL 28 - READ MORE HERE <<<
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