Had a lot of fun in this live segment with the David Magee show on The Business Talk Radio Network. I was on to promote my new book, THE ON-DEMAND BRAND: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World (available now wherever books are sold - find more, and order your own copy, here.)
And hear the interview, here:
(approx. 7:49)
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IT'S HERE - ORDER YOUR COPY NOW:
"... WITTY, INSIGHTFUL, DYNAMIC AND HIGHLY INSPIRING ..."
“THE ON-DEMAND BRAND is witty, insightful, dynamic and highly inspiring. This book should be required reading for marketers - or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape. Mathieson has a gifted ability to dig under the breakthrough ideas that are keeping top brands engaged with their current and new consumers, offering key insider takeaways that we can all learn from”
– Alison Moore, Vice President, Brand Strategy & Digital Platforms, HBO
>>> READ MORE (AND ORDER YOUR COPY) HERE <<<
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