“For a lot of advertising
agencies, their perspective about interactive has been, ‘Oh, well, we’ll call
it a ‘web film’ and we’ll run it online. That’s not what it’s
about. Building brands in the digital age comes down to a single word, and that
word is ‘experience.’”
- John Butler, Executive Creative Director, Butler, Shine, Stern & Partners, from THE ON-DEMAND BRAND, hitting bookstores April 28. Learn more (and pre-order): here.
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LAUNCHES APRIL 28 - PRE-ORDER YOUR COPY NOW:
"... Witty, Insightful, Dynamic and Highly Inspiring ..."
“THE ON-DEMAND BRAND is witty, insightful, dynamic, and highly inspiring. This book should be required reading for marketers—or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape. Mathieson has a gifted ability to dig under the breakthrough ideas that are keeping top brands engaged with their current and new consumers, offering key insider takeaways that we all can learn from.”
- Alison Moore, Vice President, Brand Strategy & Digital Platforms
HBO
>>> IN STORES APRIL 28 - READ MORE HERE <<<
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