"We have a situation where somebody with a handheld camera, if they come up with an idea that's really original, can get in front of millions of people literally days later.
"And the amazing thing about this to me is one, the power that an individual has, and two, the actual time it takes for an idea to spread has been compressed so drastically that we posted ["I've Got A Crush on Obama"} on YouTube on a Wednesday morning at 10 AM. We had a call from ABC at 3 PM, and then the next day [co-creator] Leah [Kauffman] and [star] Amber [Lee Ettinger] were running around the city doing national media.
"What is fascinating...is that you have this opportunity to communicate with people, and for people to communicate with each other, that we just didn't have five years ago."
-- Ben Relles, Founder, Bareley Political, on his groundbreaking video "I've Got A Crush on Obama," from THE ON-DEMAND BRAND (out next Wednesday, April 28, from AMACOM - read more and pre-order, here).
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LAUNCHES WEDNESDAY, APRIL 28 - PRE-ORDER YOUR COPY NOW:
"... WITTY, INSIGHTFUL, DYNAMIC AND HIGHLY INSPIRING ..."
“THE ON-DEMAND BRAND is witty, insightful, dynamic and highly inspiring. This book should be required reading for marketers - or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape. Mathieson has a gifted ability to dig under the breakthrough ideas that are keeping top brands engaged with their current and new consumers, offering key insider takeaways that we can all learn from”
– Alison Moore, Vice President, Brand Strategy & Digital Platforms, HBO
>>> IN STORES APRIL 28 - READ MORE (AND PRE-ORDER) HERE <<<
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