Budweiser wants to féte your fee.
The popular Bud brand is rolling out interactive, musical floor that works like a life-size Rock Band game, where players become the instruments as they perform an rock song, at a metro station in Montreal.
According to Dailydooh, the contraption - called the Studio Bud Musique - involves an 8' x 8' surface in which player-musicians must display agility and concentration as they try to keep the beat and get to the next musical level as difficulty increases.
Each section of the floor is associated with a specific instrument - drums, electric guitar, lead guitar and electric bass. Play just right, and you're rewarded with the sound of crowds cheering.
"We wanted to provide a never-before-seen experience to Budweiser drinkers in Québec by blending music, projection and video game to create a highly interactive environment,” Stéphanie Trudeau, vice-president public affairs, La Brasserie Labatt, tells the pub. “The Studio Bud Musique delivers all that, putting the players right at the heart of the action.”
You could see how fun this could be at a concert, at a mall, at a metro, anywhere. Especially after players have had a few Buds.
Read more here.
And see lots of photos here.
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