This 28 m x 15 m vinly poster in Istanbul comes to life after dark thanks to something called "projection mapping."
Apparently this is digital technology that enables you to calibrate so as to align projections with objects. Nice effect here.
By way of DOOH.
Read more here.
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"... EXCELLENT ..."
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
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Nice post Rick, love the video clip! It's interesting to see the amazing advertising happening around the world but we don't seem to enjoy the same here in North America. I must say it can definitely be a distraction especially when driving.
Posted by: Josip Petrusa | June 01, 2010 at 08:39 AM