First there was the MadMenYourself tool that let you create cartoon versions of yourself decked out in '60's fashions.
Now, JibJab's getting into the act with Mad Men Starring You a new tool that enables you to drop your Facebook photo (and those of your friends) into recaps about what has happened so far on AMC-TV's "Mad Men," timed to July 25th's season premiere. There's even a new MadMenYourself 2.0, which lets you design new avatars of yourself into Dyna Moe illustrations based on the show.
In my new book, THE ON-DEMAND BRAND (available everywhere books are sold), I look at how JibJab, Oddcast and others been behind a number of these personalizable experiences built around popular movie and television shows. As I point out in the book, these can be powerful ways to fuel fandamonium because they they accentuate the POS-itive (Personalizable/Ownable/Sharable) - ie, they don't focus on messages, they focus on personalized, sharable experiences.
And to be sure, this show has a particularly fervent fanbase - so get ready to see Mad Men Starring a mountain of your ad industry friends (including yourself) over the next few days.
Read more here.
And read more about the book here.
FOLLOW RICK ON TWITTER & FACEBOOK
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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<
"... AN ESSENTIAL READ ..."
“This is an essential read for those of us tasked with connecting and engaging with the elusive 'I want it right now' generation. Anyone interested in not sucking at their jobs should pick this book up immediately!"
Jordan Atlas
Vice President, Group Creative Director
Digitas
>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<
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