An innovative new app from Tool of North America and partner Domani Studios - enables viewers to actually influence, even change, the narrative of live action videos.
Part video game, part immersive entertainment, the Touching Stories app is free, and portends amazing new possibilities in story telling. What's also interesting is that Tool is an agency that creates advertising and interactive work for brands like Bud Light and MTV.
Here, they are creating an app that can be used by brands and filmmakers alike.
Originally planned for the iPhone, the iPad offered the team an even better platform.
As Tool's digital executive producer (and longtime GENWOW reader) Dustin Callif tells FastCompany. "Immediately as visual storytellers we got excited because the iPad is such a better device for consuming media than the iPhone--I mean just look at the difference in size with the screen," he says. "We've been looking for the right opportunity to really create customized stories."
Moving forward, you can see how social viewing might come into play - with fans voting on outcomes. Or the iPad app becoming an interface for television content to do the same, personalizing the outcome of movies and television shows or branded communications.
Hats off to Tool for creating this tool - and heralding in a new era of interactive entertainment.
You're going to want to read all about it, here.
And try it yourself, here.
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