Author Rick Mathieson Talks QR Codes, Augmented Reality on The Jim Blasingame Show/Forbes.com

Jim Blasingame had me back on the show (on-air and at Forbes.com) this morning to talk about some of today's hottest technologies and how SMBs might put them to good use in the year ahead.

 

(Approx. 15:04)

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"... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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Comments

[Bob Scherer]

We have been working in the AR space, pushing the envelope and having fun. The discussions start slowly with the people that are new to AR, but once they reach the tipping point, the fun really begins for all involved.

In the first focus group, the AR experience was able to pull the customers into a game environment where they were interacting with the customer's product.

I expect the first site that we can share with the world to go live soon.