Author Rick Mathieson Talks Creative Trends in Digital Marketing at AICP Conference
Donovan Neale-May (Pt 2): Geofencing & Targeting in 'Mobile Relationship Marketing'

Donovan Neale-May, Exec Dir, CMO Council - On The Rise of 'Mobile Relationship Marketing'

Donovan Five billion people can't be wrong - at least in the eyes of the CMO Council.

In a new initiative with the Mobile Marketing Association, the CMO Council is launching what it calls "Engage at Every Stage" - a thought leadership program designed to examine how companies can improve customer loyalty and value through a new discipline calls Mobile Relationship Marketing (MRM).

I went to the Donovan Neale-May, executive director of the CMO Council, to find out more

Donovan Neale-May Pt 1: The Rise of Mobile Relationship Marketing

(Approx 5:06)

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover "... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<


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