In a new initiative with the Mobile Marketing Association, the CMO Council is launching what it calls "Engage at Every Stage" - a thought leadership program designed to examine how companies can improve customer loyalty and value through a new discipline calls Mobile Relationship Marketing (MRM).
I went to the Donovan Neale-May, executive director of the CMO Council, to find out more
Donovan Neale-May Pt 1: The Rise of Mobile Relationship Marketing
(Approx 5:06)
-----------------------------------------------------------------------
>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<
"... EXCELLENT ..."
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<
-----------------------------------------------------------------------
Comments