As senior vice president of global media for Unilever, Laura Klauberg could safely count herself as one of the world's most influential forces in digital media - except for that whole embarrassing incident on Facebook.
In this final excerpt from a source interview for the new book, THE ON-DEMAND BRAND, Klauberg talks about how her three daughters have provided a living laboratory for how young people use social media and other digital technologies.
Not that the lab has always been peaceful.
THE KLAUBERG MANIFESTO CONCLUSION: GETTING PERSONAL WITH SOCIAL MEDIA
(Approx 3:28)
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"... EXCELLENT ..."
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
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