Looks pretty cool. Hit virtual world social game It Girl is launching an in-game Old Navy branded virtual store just in time for Black Friday.
In the game, It Girl players can compete for virtual currency to put toward an It Girl shopping spree, guide their avatars through an entire virtual Old Navy store, picking up virtual Old Navy fashions and gifting virtual clothes to Facebook friends. And interstitials will dislay real world offers.
Old Navy's been on a tear lately in interactive, what with its Booty Reader promotion.
This new promo - for which the brand teamed with CrowdStar and Sibblingz - looks (virtually) amazing.
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