Interview: Orabrush CMO Jeff Harmon On The Secrets Of A Social Media Sensation (Pt. 1)
Orabrush CMO Jeff Harmon (Pt 3) - iPhone Apps, Facebook & The Power of 'Reverse Branding'

Interview: Orabrush CMO Jeff Harmon (Pt 2) - A 'Dirty Tongue' Goes Viral

Orabrush_david_harmon CMO Jeff Harmon is talking "Dirty" - and the secrets to success in online video marketing.

In part one of our interview, Harmon talked how his little social media campaign for Orabrush - a product nobody had ever heard of - came to inspire Ad Age to name it one of the best campaigns of 2010.

Now in part two, he talks about how he has kept the effort alive with "Diary of a Dirty Tongue" - a series of hilarious house-made videos featuring the misadventures of an obnoxious misfit named Morgan that has been viewed 31 million times, and helped generate over $1 million in sales directly from the Orabrush YouTube channel.

 In short, the initiative embodies the principles put forth in the new book, THE ON-DEMAND BRAND (available everywhere books are sold).

None of which is to say it's also not wonderfully repulsive at the same time.

TALKING 'DIRTY': THE JEFFREY HARMON INTERVIEW (PT 2)

 (Approx. 5:56)

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover

"... EXCELLENT ..."

Publisher's Weekly

 

"... A MUST-READ ..."

Russell Weiner, Chief Marketing Officer, Domino's Pizza, Inc.

 

"... WITTY, INSIGHTFUL, DYNAMIC AND HIGHLY INSPIRING ..."

Alison Moore, Vice President, Brand Strategy & Digital Platforms, HBO

 

"... TRULY A MUST-READ FOR MARKETERS WHO NEED TO CUT THROUGH THE CLUTTER ..."

Connor Brady, Chief Creative Officer, Organic, Inc.

 

"... REQUIRED READING FOR THE DIGITAL AGE ..."

Peter Cole, Technology Director, RGA

 

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<


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