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The Other Mobile Marketing: Coke 'Happiness Truck' Drives Good Times (Video)


Coke brakes for good times.

If you loved Coke's Happiness Machine, you're going to dig the new Happiness Truck, too. A twist on that first effort, which involved a machine that spit out free Cokes and other things, the Happiness Truck dispenses Cokes, sunglasses, soccer balls, even surfboards, on the streets of Rio. I think the ice cream machine-esque music is a nice touch, too.

A Coke and a smile is right. And the perfect reminder that the original form of mobile marketing can work pretty darn well, too.

Read more, here.


 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly







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