This is a pretty cool video: Paul Donovan - HP's General Manager, Product Marketing Personal Systems Group, HP Asia Pacific and Japan - uses augmented reality as part of an onstage presentation to launch HP's new line of notebook PCs. (Full disclosure: HP is a client.)
Yes, very gimmicky - this is really just a video demonstration, not a live presentation. You have to watch the video monitor to take in the presentation, instead of Donovan standing in front of you on the stage. But it's a giant leap beyond Donovan standing there with onscreen PowerPoint slides.
This could get cool moving forward.
Read more about the campaign, here.
-----------------------------------------------------------------------
Publisher's Weekly
>>> IN STORES NOW: ORDER YOUR COPY HERE <<<
-----------------------------------------------------------------------



Comments