The conclusion of of last week's special webcast "5 Top Trends to Capitalize on Now," sponsored by The American Marketing Association & Aquent. Today: Trend #1 - augmented reality. Sure, it's not quite ready for prime time - it's mostly eye candy right now - but AR will have a transformative effect on marketing communications in the next few years. Here are three principles for making the most of the AR revolution now.
(View the entire webcast here)
-----------------------------------------------------------------------
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
Publisher's Weekly
>>> IN STORES NOW: ORDER YOUR COPY HERE <<<
-----------------------------------------------------------------------
Comments