eMarketer Analyst Noah Elkin Interviews Rick Mathieson on QR Codes (Pt 2): Supercharging Traditional & Retail

In part two, Elkin (pictured here) asks if I see standards emerging for QR codes and/or NFC, and my thoughts on some of the best ways marketers and retailers should be using them now.

(Approx 5:48)

Audio link:

Rick Mathieson & eMarketer analyst Noah Elkin Pt. 2

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  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

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