If the t-shirts literally had animation, that'd be extra cool. But we'll settle for this update to Evian's popular "Dancing Babies" campaign. There's even a special website where you can add your face and create personalized versions of the spot. And of course, there's the requisite Facebook page - which seems to offer the chance to have your face become part of the actual campaign.
What's your take: Is 'Baby Inside' as cool as the original? Or one dance too many?
PLUS: Check out our new iTunes channel!
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“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
Publisher's Weekly
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