It's not often you get top execs from one of the world's most powerful brands, one of our most celebrated ad agencies, and one of the most cutting edge digital platform providers in one place.
I did it today (virtually, anyway), in an exclusive roundtable discussion with:
• Scott Kelly, digital marketing manager, Ford Motor Company (pictured here)
• Winston Binch, Partner & managing director, interactive, Crispin, Porter + Bogusky
• Dorrian Porter, CEO, Mozes, Inc
The topic: Mobile marketing - what's hot, hip and happening (and what's not), from QR codes to mobile apps to augmented reality to social media and more.
This is a roundtable you won't want to miss - and you won't, thanks to the excerpts I'll post over the next few days.
First up: How mobile has helped Ford leap ahead of GM in domestic sales for the first time since 1998 - and how the brand plans on using this amazing medium to connect with consumers in the year ahead.
MOBILE ROUNDTABLE PART ONE: FORD'S MOBILE MARKETING ROADMAP
(Approx 4:35)
Audio link:
Roundtable with Ford, Crispin & Mozes on The State of Mobile Marketing
PLUS: Check out our new iTunes channel!
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