The conclusion of our exclusive roundtable with Scott Kelly, digital marketing manger, Ford Motor Company, Dorrian Porter, CEO of
Mozes, and Winston Binch, partner & managing director of interactive,
Crispin, Porter+Bogusky.
In our final installment, a look at the great QR codes debate of 2011: In the US, are QR codes not ready for prime time, or been-there-already-bored-with-that? Now that Apple's bypassing QR codes for Near Field Communication (NFC), inquiring minds want to know.
Plus: Is mobile advertising really all that interesting - or will mobile's real power come from activating traditional?
MOBILE ROUNDTABLE CONCLUSION: DEBATING QR CODES
(Approx 6:40)
Audio link:
Mobile Roundtable Conclusion: QR Codes - Got Game, or Just Lame?
PLUS: Check out our new iTunes channel!
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"... EXCELLENT ..."
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
>>> IN STORES NOW: ORDER YOUR COPY HERE <<<
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