Radio, posters and flyers.
Back in the days of album rock and vinyl, they were the holy trinity of concert awareness and kick-starting word-of-mouth. Today, the arsenal includes mass emails, and social networking - from fansites to blogs to Twitter and Facebook. You can carpet-bomb or you can narrowcast, according to market strategy and the nature of the audience.
Meanwhile, fans wield the power of instant gratification – from cheap ticket searches to online petitions that illuminate demand hot spots like a lantern in the dark. Our experts say this is just the beginning, and unsold concert ticket inventory suggests it still has far to go.
Find out how this symbiosis is evolving and how it’s filling seats - through the integration of mobile, social media and more - for the ultimate fan experience. It's all right here.
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