'The Voice': Print Ads That Speak To You (Video)

 

Love this print series from Publicis for Reporters without Borders, promoting freedom of the press.

Scanning a QR code in the ad and placing your phone on the print ad creates the effect shown here.

It reminds me of the "UN Voices Campaign" from Hyperfactory a couple years back that enabled a similar experience. Here, the physical engagement of placing the phone on the ad - and the fact that it's initiated through QR codes - has a nice impact for an important effort.

Read more, here.

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Comments

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