Q&A: Josh Cohen, President, Pearl Media (Pt 2): Perrier 'Melting City' DOOH (Video)

 

Is digital outdoor the new TV spot?

In part one of my interview with Josh Cohen, president of Pearl Media, we look at how 3D projection mapping helped the new Lexus CT make a big splash.

In part two, we see how digital out-of-home like the effort for Perrier above span social, mobile and outdoor in memorable, unique fashion. What's your view? Is DOOH a must-have viral component for today's integrated campaign? Or a cool-but-limited-value proposition?

JOSH COHEN, PRESIDENT, PEARL MEDIA (PT 2): PERRIER

(Approx 03:43)

AudioLink

Download gw_pearl_media_pt1

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