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Q&A: Josh Cohen, President, Pearl Media (Pt 1): 3D Projection Mapping Magic (Video)

Joshua Cohen -President You gotta love this projection mapping initiative for the Lexus CT, projected on the Roosevelt Hotel in Los Angeles a bit over a week ago. A couple of days after the event, I caught up with Josh Cohen, President of Pearl Media, the company behind this initiative. Suddenly, it seems, digital outdoor like this is the hottest thing in marketing. Cohen couldn't agree more.

JOSH COHEN, CEO, PEARL MEDIA (PT 1): LEXUS

(Approx 03:44)

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