You gotta love this projection mapping initiative for the Lexus CT, projected on the Roosevelt Hotel in Los Angeles a bit over a week ago. A couple of days after the event, I caught up with Josh Cohen, President of Pearl Media, the company behind this initiative. Suddenly, it seems, digital outdoor like this is the hottest thing in marketing. Cohen couldn't agree more.
JOSH COHEN, CEO, PEARL MEDIA (PT 1): LEXUS
(Approx 03:44)
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“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
Publisher's Weekly
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