Q&A: Julie Fajgenbaum, VP/Brand, Marketing & Social Media, AMEX - On Facebook's 'Big Break'

 

The "Big Break" is creating some big buzz online.

Launched last week by American Express OPEN and Facebook, "The Facebook Big Break for Small Business" is the chance for five small businesses to win a trip to Facebook HQ for a two-day, one-on-one business makeover and $20,000 to help grow their companies through social media.

Just answer three questions at the AMEX OPEN Facebook page to enter.

I caught up with Julie Fajgenbaum, Vice President of Brand, Marketing & Social Media for American Express, to find out more about the contest - and to see what tips she'd give hopeful entrants looking to score the Big Break.

(Approx 08:07)

AudioLink

Download Q&A with Julie Fajgenbaum - AMEX OPEN/Facebook Big Break

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes Channel

-----------------------------------------------------------------------

>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

-----------------------------------------------------------------------