Okay, the auto-tuned voice is cutting a little too close to Rebecca Black IMHO.
But this is a pretty cool concept: An interactive music video featuring QR codes throughout (they seem to point to artist Shin-B's soc-nets, if the first couple I scanned are any indication).
Sure, it's a pain and the only reason I'm scanning these is because I want to see what this is all about.
But kids might love this.
And just think of the product placement deals Lady Gaga could do with this.
What's your take? Cool approach, or QR Code clutter?
Read an interview with the video's creator, here.
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QR Codes are certainly gaining in popularity, which means a lot of throwing things at the wall to see what sticks. I'm a bit pessimistic they'll work effectively on video. Print? Sure. Video? Meh.
Doesn't seem feasible or realistic on such an active media. SMS with a memorable keyword and short code seems like a far better option, in my (probably biased) opinion.
Posted by: Joel | June 16, 2011 at 11:54 PM