Pretty cool: THE ON-DEMAND BRAND joins Seth Godin's POKE THE BOX, Guy Kawasaki's ENCHANTMENT, Jay Conrad Levinson's GUERILLA SOCIAL MEDIA MARKETING and many others on B2C's 2011 Ultimate Summer Reading List.
I'm honored to be included with these and other great names on the list. I consider this my own must-read list this summer, as well.
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"... AN ESSENTIAL READ ..."
“This is an essential read for those of us tasked with connecting and engaging with the elusive 'I want it right now' generation. Anyone interested in not sucking at their jobs should pick this book up immediately!"
Jordan Atlas
Vice President, Group Creative Director
Digitas
>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<
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