The other day, I posted about how Old Spice Guy Isaiah Mustafa was being replaced by - wait for it - Fabio.
But it turns out Mustafa matters after all - and he's part of a social media-fueled duel between the two Old Spice guys.Think personalized videos and social voting.
So who will win? Who cares - Old Spice seems to have our attention again.
What's your take? More Spice, Less Old - or is everything about right?
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“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
Publisher's Weekly
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