(SPONSORED) Last month iLoop Mobile hosted a live roundtable event on the topic of Mobile marketing for youth markets with Julie Southard from Microsoft Xbox, Troy Brown from One50One, Michael Becker from the MMA, and Michael Ahearn from iLoop Mobile.
Here are some key takeaways:
This youth demographic are Internet natives, and not internet immigrants. They did not come to the Internet, they were born in it. They see their mobile phone as a critical extension of their social lives and identity.
Key Facts (Nielsen):
1) Kids today are more receptive to mobile advertising than their elders. More than half (58%) surveyed in September 2010 said they "always" or "sometimes" look at mobile ads.
2) They out-text all other age groups: In Q1 2011, teens 13-17 sent an average of 3,364 mobile texts per month, more than doubling the rate of the next most active texting demo, 18-24 year olds (1,640 texts per month).
3) They watch less TV than the general population: The average American watched 34.5 hours of TV per week in Q4 2010, versus teens aged 12-17 who watched the least at 23.5 hours per week.
To review the entire Youth Marketing slide deck, click here.
Comments