Looks like Glamour magazine's readers seriously "Like" social barcodes.
On the heels of part one of my interview with Nicole Skogg, CEO of SpyderLynk, the New York Times posted a story on how her company's "social snaptags" are generating buzz for 25 advertisers in Glamour's big September "Friends" issue.
These tags, which are comprised of a "code circle" around a recognizable logo or icon, enable readers to automatically "Like" a brand on Facebook and get a discount. The reader enjoys savings, and advertisers - Rihanna, Lancome, Gap, Zappos, Niveo, Skinny Cow and others - secure a way to reach out to those readers with future offers.
Best of all, even readers without the appropriate app can participate, simply by using their camera phone to snap a photo of the tag and send it to a short code.
According to the Times, there have been 100,000 interactions with content since the issue hit stands August 9. Of those, 25,000 interactions occurred within the first 24 hours. And so far, Glamour's own Facebook page has seen fans or "Likes" increase 18 percent, to 385,000.
In part two of my conversation with Skogg, we hear more about Glamour's "Friends" issue, how snaptags work, how Office Depot is using them for their back-to-school campaign, and what it will take for 2D barcodes like snaptags to really take off.
Q&A: SPYDERLYNK CEO NICOLE SKOGGS: RISE OF THE 'SOCIAL BARCODE (PT 2)
(Approx: 4:49)
Audio Link:
Q&A: Nicole Skoggs, CEO of SpyderLynk: Rise of the Social Barcode (Pt 2)
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