Q&A: Nicole Skogg, CEO of SpyderLynk: Glamour Magazine's Social Barcodes (Pt 1)

Wasn't it time the lowly QR code got socialized?

Leave it to Glamour's big September "Friends" issue to do the job, with 25 big name brands running advertising that feature "social barcodes."

As I mentioned on the Jim Blasingame Show/Forbes.com the other day, these social barcodes enable readers to automatically "like" a brand and receive instant discounts.

In truth, social barcodes are really less QR code than they are a new take on SnapTags, the flavor of 2D barcodes put forth from Denver-based SpyderLynk. Here, instead of a funky looking square, you have a code that encircles an icon of some sort, often a company logo.

Now, with social barcodes, SpyderLynk is working with Condé Nast to enliven print advertising in a whole new way.

I caught up with CEO Nicole Skogg to find out more.

Q&A: SPYDERLYNK CEO NICOLE SKOGGS: RISE OF THE 'SOCIAL BARCODE'

(Approx: 3:37)

Audio File:

Q&A: Nicole Skoggs, CEO of SpyderLynk: Rise of the Social Barcode

Don't forget to vote for my SXSW session - read all about it by clicking the icon here:

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes Channel

-----------------------------------------------------------------------

>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

-----------------------------------------------------------------------