Q&A: Visible World CEO Seth Haberman (Pt 2): Targeting TV Spots, Zip Code to Household

In part two of my conversation with Visible World CEO Seth Haberman, we hear about how companies like his are targeting TV spots down to not just the zip code level, but to the individual household.

It's the latest in "addressable advertising," and it's starting to bring Internet-style ad targeting into the living room like never before possible.

Q&A: SETH HABERMAN, CEO VISIBLE WORLD (PT 2): TARGETING TV SPOTS FROM ZIP CODE TO HOUSEHOLD

(Approx 3:50)

Audio Link:

Download GEN WOW: Visible World CEO Seth Haberman Pt 2

And don't miss Part 1, here.

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