The marketing team behind a new movie about infectious disease hopes its advertising becomes a viral sensation.
To that end, Warner Bros. is promoting its new Steve Soderbergh movie "Contagion" with a billboard made of bacteria.
I'm not totally sure what the impact is on passersby - this seems designed to build online buzz. But either way, I suddenly feel the urge wipe down my office.
What's your take? Creepy - or a totally en-gross-ing initiative?
Read all about it here.
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