Q&A: Ignited's Jordan Atlas (Pt 2) - Sparking Agency Innovation

My conversation with Ignited VP/Group Creative Director Jordan Atlas continues with more insights into the tech incubator Ignited has put into play to spur innovation.

Not only does the incubator, called Ignited Labs, help fund new businesses, but it rewards employees for generating hot new initiatives as well.

Areas of focus for Ignited Labs include social media, location-based services, neuromarketing, video, mobile/tablet computing and more.

Among some early efforts we'll hear about: MASS Canvas, a crowdsourced design application that teams up with celebrities to encourage people to design, vote on and purchase custom t-shirts, with a portion going to charity.

 

We'll also talk about a fun integrated campaign for ZICO energy drink.

 

Let's just say Ignited is a great name for this highly innovative agency.

Q&A: IGNITED'S JORDAN ATLAS ON SPARKING AGENCY INNOVATION (PT 2)

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