The then-VP and Group CD of Digitas New York, where he co-ran the American Express OPEN and Comcast accounts, Atlas sent me the photo shown below and the following note, just days after the launch of my new book, THE ON-DEMAND BRAND:
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Rick,
My name is Jordan Atlas and I am a group creative director at Digitas/NY.
I just finished The On-Demand Brand, it was incredibly inspiring and eye-opening.
I just sent out an email to my 23 member creative team saying "anyone interested in not sucking at their job should go out and buy this book!"
Thanks for writing it. I've attached a photo of what my copy looks like now. I think I may have stuck a post-it note on every page.
Thanks again,
Jordan
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I didn't know Atlas, and his feedback was exactly the kind any marketing book author dreams of receiving. It was incredibly cool of him to send it to me, a complete stranger.
He has since moved on to become VP/Group CD at Los Angeles-based Ignited, a highly innovative transmedia shop founded about a decade ago by Eric Johnson.
Atlas and I have stayed in touch, and I recently invited him to take part in the Fall 2011 GEN WOW Mobile Marketing Roundtable, but a new business pitch kept him away.
We finally had the chance to connect this week, and I got the lowdown on a new launch for Konomi Pro Evolution Soccer 2012, which features some hilarious spots featuring fictional soccer ref Robert Roberto Roberto.
Over the next few days, Atlas - whose past includes seven years at Y&R working on Diet Dr. Pepper, Sony and Pepperidge Farm, and countless accolades from the New York Times, Cannes, The Effies and the USA Today Super Bowl Ad Meter - will provide some powerful insights into how he and Ignited are staying ahead of the change curve.
Among the agency's methods: It's own technology incubator, which funds startups in developing next-generation digital businesses, grown internally and externally, in areas such as social media, location-based services, neuromarketing, video, mobile/tablet computing and more.
It makes for some interesting listening for the digital age.
Q&A: JORDAN ATLAS, VP/GROUP CD IGNITED (PT 1): PUTTING INNOVATION IN PLAY
(Appx 7:43)
Use Player or Click Here to Download GEN WOW: Jordan Atlas Pt 1
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