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Red Bull 'Formula Face' Game (Video)


Your face has never been so much fun - thanks to this face-tracking branded game from Red Bull, called "Formula Face."

Here, your facial expressions steer your car - tilt your head to turn, activate special powers by smiling, and get a speed boost by blinking. And you can challenge your Facebook friends for bragging rights, if not pink slips.

As I talk about in my new book, THE ON-DEMAND BRAND, Red Bull has a long history of branded games. And you'll definitely want to catch my recent interview with Adam Broitman, CEO of, the company behind Red Bull's recent Augmented Racer Game (Part One, Part Two, and Part Three).

Tell us hear your thoughts - Is this the new face of branded games, or just a minor speed bump?

Then try it yourself, here.

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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