iLoop On-Demand: Catch The Last Webinar on Mobile & Hospitality Marketing
Pop Star Matt Hunter Rocks With Wristband QR Codes (Video)

Heineken Light: The Occasionally Perfect Billboard (Video)


Love this new outdoor campaign from Heineken Light. Truly brilliant. And while there's nothing inherently digital about this particular initiative - it's not like there couldn't be.

One could see Heineken setting up a hashtag, Instagram, Tumblr, Facebook or some other connection for people to share their camera phone videos from the event. Or even participate by sending their camera phone images or even song requests or just shout-outs to the billboard behind the band.

AR old old-school video could project concertgoers to the billboard.

Or a video of the event could be compiled in real time, shown on the billboard and shared later online or in ad campaigns.

Better yet, part of the teaser billboard could be the opportunity to share the upcoming event with your social network for the chance to be on-stage when things go perfectly.

My point here is that The Occasionally Perfect Billboard is perfect as it is.

But it could also become the jumping off point for a whole lot more.

Perfectly played, Heineken.

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel


 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)